Antique 1920s Southern Salad Recipe Booklet - Cardui Salad Book circa 1923
Everyone knows how to serve the usual salad with lettuce and tomatoes, but in this little book we give a number of salad recipes, most of which contain raw vegetables or fruit, with other ingredients added, which give a pleasant variety to the menu...
Published by the Chattanooga Medicine Company in Chattanooga, TN in 1923, this almost antique salad book was created as part of promotional advertising for medicinal tonics that aided in digestion and pain relief.
Founded by Zeboim Cartter Patten in 1879, the Chattanooga Medicine Company manufactured two popular medicines in the 19th and 20th centuries - Wine of Cardui and Black-Draught. A talented businessman and enthusiastic marketer, Zeboim, knew the power of advertising to the right people at the right time. In addition to creating yearly calendars and date keepers, the CMC also came up with unique promotional materials like this salad recipe booklet, geared towards mothers, wives, and home cooks. For the CMC knew that these were the ladies responsible for caring for all aspects of health and nutrition for their entire family. It was a natural fit to pair interesting recipes with product advertising and promotion.
Like the quote above from the introduction, this is not a lettuce-based salad booklet nor a jello mold (often times referred to as salad) booklet. The 22 recipes here contain an interesting assortment of chopped vegetables, fruit, nuts, and proteins. Many are mayonaise-based, a traditional staple in any Southern cook's kitchen. There are even a two homemade mayonnaise recipes included as well as a homemade mustard recipe.
Submitted by home cooks throughout the South, these recipes document regional cuisine as well as food trends during the early 20th century. Interesting and diverse in content, especially combined with the medicinal advertisements and testimonials, this booklet is a true slice of 1920s life. Here in the Vintage Kitchen, we especially love the cover art.
- Published 1923
- 23 pages
- Includes 22 recipes
In gorgeous condition considering that it will be 100 years old in just a few short months, this booklet is in great shape. Bound by glue and not staples, the pages are thin and delicate but easily turned page by page without fear of rips or tears. The front cover has two small rips on the front left-hand side and there is some light staining as expected with age. Please see photos.
This booklet measures 5" inches (width) x 7.25" inches (length) and weighs .5 oz