We hope this cookbook will become a friendly member of your kitchen, that it will answer your questions, help solve your problems and make the eating and living in your house just a little bit easier, and a lot more fun. (from the Introduction)

{HISTORY}

Betty Crocker's cooking instruction first began in the 1920's in the form of a radio show called The Betty Crocker Cooking School of the Air. Soon after, cooking pamphlets started to appear featuring dinner recipes and baking secrets during the 1930s and 40's before the first big, hardbound cookbook was published in 1950. That was Betty Crocker's Picture Cookbook and it was a game-changer. An instant success, it took the kitchen world by storm and quickly became a trusted classic cookbook beloved the world over. This 1972 edition is the 3rd revision of that original 1950 cookbook and contains over 1600 recipes as well as detailed drawings, photographs, charts, menus and general kitchen household advice and styling suggestions. Ideal for new cooks just learning their way around the kitchen or experienced chefs looking for some old-time inspiration Betty offers up a recipe for every type of cook and eater. 

 {SPECIAL FEATURES}

- 17th Printing, 1972 Edition published by Golden Press

- Includes a special collection of holiday recipes sponsored by Sears

- 480 pages

- Full color photography throughout 

- Includes recipes for all meals of the day as well as party and menu suggestions for holidays, birthdays and special events

{CONDITION} 

In very clean condition with bright white pages, tight spine and spotless cover boards. Small bumping to the top edge of spine and bottom corners. Very, very, very slight warbling of paper affecting the first 40 pages.

{SIZE}

Measures 8.25" inches (width) x 10.75" inches (length) x 1" inch (depth). 

{WHY IT'S MARVELOUS}

A true collector's item, vintage Betty Crocker cookbooks are mainstays in kitchens everywhere. Since the first edition was published in 1950, over 26 million copies have been sold world-wide since. Many get passed down in families through generations, so to find vintage ones in such great a shape as this one is a bit of a rarity. A true gem on so many levels!

FEATURED ON THE BLOG! We featured four influential women who helped shape the Betty Crocker brand starting in the 1920's over on our blog. Read more about them here.